Privacy Policy

This Privacy Policy describes the data privacy practices of Noble Fresh Cart LLC  (“Noble Fresh Cart,” also sometimes referred to herein as “We,” “Us, or “Our”) for the personal information collected when you ("You" or, where applicable, "Your") visit Our website –noblefreshcart.com – or any of its component webpages, and/or any other website of Noble Fresh Cart (collectively, the “Website”), or purchase a product or service made available by Noble Fresh Cart. We may share Your personal information internally with Our affiliated entities so that We can personalize Our interactions with You and provide You with the information and/or offers tailored to Your interests.

At Noble Fresh Cart, We value and respect Your right to privacy and Your right to understand how certain information that relates to You is being collected and used. This Privacy Policy describes the personal information Noble Fresh Cart collects, how that information is used, when and why that information is shared, and what Your rights are regarding Your personal information.

By providing Your personal information to Noble Fresh Cart, You consent and agree to the terms of this Privacy Policy and the associated Terms of Use [LINK], as well as the collection, use, and disclosure of information as set forth in this Privacy Policy and the Terms of Use.

IF YOU DO NOT AGREE WITH ANY OF THE TERMS OF THIS PRIVACY POLICY AND OUR TERMS OF USE (INCLUDING ANY MODIFICATIONS THERETO), YOU SHOULD NOT PROVIDE ANY PERSONAL INFORMATION TO US AND SHOULD EXIT THE WEBSITE. HOWEVER, THIS PRIVACY POLICY AND THE TERMS OF USE WILL APPLY TO ALL OF YOUR INFORMATION AND ACTIONS PRIOR TO EXITING THE WEBSITE.

The Website is a general audience website for use by adults age 18 or over and is intended for use solely by individuals in the United States. The Website is not designed or intended for use by persons under the age of 18, or for any individuals outside of the United States.

COLLECTION AND USE OF PERSONAL INFORMATION

What information do We collect?

Noble Fresh Cart, on its own or through authorized service providers, contractors and third parties, may collect and use the following categories of personal information:

  • Individual identifiers and contact information – such as information that You provide for the purpose of registering with the Website or creating an account or enrolling in our rewards program (e.g., Your real name, email, address, telephone number, other contact information, username and password, mobile phone number, and birthday);
  • Commercial information – such as information You provide in connection with ordering or purchase transactions when You place an order online or through an authorized sales representative, and activities on the Website, including search history and other information (e.g., items added to Your cart, online purchases, online product reviews, product preferences or specific interests, items not purchased, and any promotional information related to the session);
  • Payment and Transaction information – such as information associated with transactions, including those conducted over the Website or through an authorized sales representative, including method of payment, credit/debit card or financial account information, and shipping information for order fulfillment;
  • Computer, internet and network activity information – such as information We obtain from Your use of the Website (e.g., server log information, queries or searches, browsing history, internet protocol address, unique device identifiers, and mobile network information);
  • Other electronic information – such as information from communications with Us and other user-generated content submitted by You to Us through e-mail, chat, telephone, and social media channels; and
  • Marketing and promotional information – such as information You provide for the purpose of enrolling or participating in any programs, promotions or contests, or rewards programs offered by Noble Fresh Cart.

From whom and how do We collect personal information?

Noble Fresh Cart and its authorized service providers, contractors and third parties obtain these categories of personal information from the following sources:

  • Directly from You.  For example, the information You provide directly to Us or to Our authorized service providers and contractors (e.g., payment processors, shipping services, etc.);
  • Indirectly from You.  For example, the information from devices You use to access the Website; or information that is automatically collected about You by Us and Our authorized service providers as a result of Your use of Our Website, including digital tracking tools such as cookies and similar technology; and
  • Information obtained by third parties.  For example, information obtained by third parties (e.g., Shopify, Facebook, Instagram, TikTok, [ID other links on website], Google) as a result of the use of Our Website and other websites.

For what purposes do We collect and use personal information?

Noble Fresh Cart, on its own or through authorized service providers and third parties, may use Your personal information that You provide to Us or that is collected about You for various business or commercial purposes, including to:

  • administer the Website and present the Website and its contents to You, as well as to facilitate and improve Your experience on the Website;
  • process Your registration and manage Your online account;
  • personalize the Website for You;
  • enable Your access to use the Website and its services;
  • provide You with products and conduct transactions (including purchases and returns);
  • process payments;
  • process, fulfill, and ship purchase requests, and complete returns and exchanges;
  • send You statements and invoices;
  • send You advertising, promotional and marketing communications, including direct mail or email;
  • provide You with product and service recommendations based upon Your interests;
  • contact You or communicate with You;
  • address customer service issues You may have;
  • protect against fraud and unauthorized transactions;
  • create analytic reports; and
  • perform internal systems diagnostics, analysis, monitoring, debugging, and troubleshooting.

In addition, Noble Fresh Cart may disclose Your personal information to the extent that it is required to do so by law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise, or defend its legal rights. Noble Fresh Cart may also disclose Your personal information in connection with negotiations for or any actual sale, acquisition, or transfer of all or a portion of Our business or assets.

Please note that if You voluntarily submit any personal information for posting on Our Website or any other website (including without limitation any social media website), the information may become publicly available and can be accessed and used by Us and by others. Therefore, You should use care before posting any personal information online.

PERSONAL INFORMATION PROVIDED TO OTHER PARTIES WORKING WITH US

We partner with authorized service providers, contractors and third parties as an essential part of Our business operations, which allows Us to make the Website available, offer products and services to You, process and deliver Your orders, and provide information and promotional material about products that may be of interest to You.

Noble Fresh Cart does not sell or share Your personal information in exchange for money.

A. SHOPIFY and OTHER SERVICE PROVIDERS AND CONTRACTORS

Noble Fresh Cart uses various authorized service providers and contractors including Shopify (which is an e-commerce platform based in the United States)  to host and operate Our Website and assist with Website hosting and operations, online transactions, payment processing, fraud prevention, analytics, search engine optimization, customer relationship management, advertising and marketing services, order fulfillment and delivery services, cloud storage services and other third-party technology services. Noble Fresh Cart and these authorized service providers and contractors collect personal information and non-personal information, which may be provided to Noble Fresh Cart or to these authorized service providers and contractors, including Your interests and online purchase behavior, what You have liked and clicked, and whether You have completed or abandoned a purchase. Noble Fresh Cart may also provide Your personal information to its authorized service providers and contractors to facilitate processing, fulfilling, and delivering Your order.

An authorized service provider or contractor receiving any of Your personal information from Noble Fresh Cart is obligated to use and maintain that personal information only as authorized by Noble Fresh Cart and in accordance with the terms of this Privacy Policy.

You can read more about how Shopify collects and uses Your personal information at https://www.shopify.com/legal/privacy.

B. OTHER THIRD PARTIES:

Noble Fresh Cart shares Your personal information – (i.e., individual identifiers and information, commercial information, transaction information, computer, internet and network activity information, and marketing and promotional information) with authorized third party marketing partners for commercial purposes, as well as other authorized third parties that provide interest-based and other advertising or marketing services to Noble Fresh Cart. These business partners may use this information to provide You advertisements that are tailored to Your individual interests as described in the “INTEREST-BASED ADVERTISING AND OTHER TARGETED ADVERTISING” section below.

OTHER INFORMATION COLLECTED

Noble Fresh Cart, on its own or through authorized service providers, contractors and third parties, may also collect and use other information from and about users of the Website that does not specifically identify the user individually. Without limitation, this may include:

  • purchase interests and purchase history information;
  • preferences information (including marketing and communication preferences);
  • information from Your internet browser whenever You visit or use the Website (sometimes called “Log Data” or “Log Files”);
  • device information and usage data;
  • internet service provider;
  • referring and exiting websites and pages;
  • operating system;
  • which pages You visit on Our Website;
  • time zone settings;
  • language preferences; and
  • the time and date of Your visit and use of Website pages.

SENSITIVE PERSONAL INFORMATION – NOT COLLECTED

Other than information required to complete a payment transaction, We do not collect, nor do We request or require that You provide any sensitive personal information (e.g., social security number, driver’s license number, state identification card, passport number, information related to racial or ethnic origin, political opinions, religious, philosophical, or other beliefs, information related to sex life or sexual orientation, health data, biometric or genetic characteristics, criminal convictions and offenses, trade union membership, or specific geolocation), and You should not send Us and should not disclose to Us any sensitive personal information on or through the Website or otherwise.

AGGREGATING AND COMBINING INFORMATION

At times, We may aggregate certain personal information and/or non-personal information in a manner that does not identify You to determine information about Our customers, including product trends, sales histories, and where Our customers are located.

We may also combine personal information with non-personal information. If We do so, We will treat such combined information as personal information.

USING NON-PERSONAL INFORMATION

Because non-personal information does not identify You individually, We may collect, use, and disclose non-personal information for any lawful purpose in Our sole discretion.

SMS / TEXT MESSAGING

Noble Fresh Cart may use SMS / TEXT MESSAGING to communicate with You, send order information, and provide promotional materials. MMS (multimedia message service) is used to send messages of product photos to and from the user. To receive SMS, MMS, or other text messages from Noble Fresh Cart, including messages relating to the delivery of orders You place on the Website, You must provide a mobile phone number and consent to agree to these terms and conditions.  We will send You a text message requesting that You affirm Your choice to receive text communications, and You must respond to that message to verify Your mobile phone number before You can begin receiving text communications. By affirming Your choice to receive text communications, You acknowledge and agree that (i) We will send text communications to the number You provide and anyone with access to that mobile phone or carrier account will be able to see any such text communications; and (ii) You are the subscriber for the number You provide and will inform Us if You are no longer the subscriber. After You opt in to receiving text communications, message frequency will vary. Message and data rates apply. You can opt out of receiving text communications at any time by texting “STOP” to the number You receive in text communications. You will receive one final message confirming You are unsubscribed. If You wish to join again, You can opt in on the Website at any time. You must opt-in and provide a valid mobile phone number to activate this SMS and MMS service, and after activating, You can opt-out at any time and discontinue the messaging service texting “STOP” to the number You receive in text communications.  Noble Fresh Cart does not share text messaging opt-in data or Your consent to activate SMS / Text Messaging with third parties.

Noble Fresh Cart does not charge for its SMS or MMS services. However, Your wireless service provider may apply package deductions and message / data rates to all SMS or MMS messages and rates differ from carrier to carrier. Please contact Your wireless service provider to inquire about the details specific to Your plan. Message frequency will vary by user.

COOKIES, BEACONS, AND OPTING OUT

Noble Fresh Cart, its authorized service providers (including Shopify), and certain authorized third parties use digital tracking tools such as cookies and similar technology (such as web beacons and single-pixel GIF files) when You use the Website. Cookies are small files that are transferred to Your device's hard drive through Your internet browser that enables the Website's or authorized service providers’ or third parties' systems to recognize Your browser and capture and remember certain information. This helps Us to improve Your access to Our Website, identify repeat visitors, ensure the authenticity of registered users, target advertising, provide the mechanism for online shopping, and enable Website traffic monitoring.

We use session-based cookies and persistent cookies. Session-based cookies will last only as long as Your web browser is open, and are deleted when You close Your browser. A persistent cookie will last until it expires or until You delete it. At times, Noble Fresh Cart administers the use of cookies (called first-party cookies) and tracking technologies, and at times We rely upon authorized service providers and third parties to do so (called third-party cookies). These service providers and third parties may also use cookies, pixels and other identifiers to collect information that indicates how users interact with the Website and across other websites (e.g., Shopify, Google Analytics, social media sites).

Using cookies helps Us do a number of things to enhance Your experience as a customer or potential customer of Noble Fresh Cart, including to:

  • identify users and visitors to the Website, including new visitors and returning customers;
  • remember and process the items in Your shopping cart;
  • process and save Your preferences for future visits;
  • ensure You do not need to login multiple times through user identification tracking;
  • compile analytics, statistics and reports on Our Website and web traffic activity;
  • track and target Your interests to enhance Your experience on Our Website, including searches and web traffic adjacent to activity on the Website;
  • allow for integration with social media;
  • offer products and advertising that may be aligned with Your interests; and
  • provide other services related to the Website.

You can read more about how Google uses Your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics at  https://tools.google.com/dlpage/gaoptout.

You can read more about how Shopify processes Your personal information here: https://www.shopify.com/legal/privacy and

PUSH NOTIFICATIONS

New visitors to the Noble Fresh Cart Website may receive a pop-up prompt asking if they would like to allow or block push notifications. If You allow notifications, You have opted-in to promotional notifications. If You block notifications, You are opted out. If the pop-up prompt is closed out without a response, You will receive the prompt at the start of each subsequent session. If You wish to opt-out in the future, You can clear Your cookies to get the allow/block option again.

INTEREST-BASED ADVERTISING AND OTHER TARGETED ADVERTISING

We collect data about Your activities on Our Website for use in providing tailored advertising to You while using Our Website as well as through e-mails, texts and other direct marketing channels that We utilize. To provide You with a consistent shopping experience, We may also associate various devices You utilize (e.g., smartphones, tablets, and desktop computers) by using the other information We have about You, Your interaction with Our Website and Your transaction history.

We also have partnered with certain third parties, including social media platforms, that may use their own digital tracking tools, such as cookies and pixels, to track Your online activities over time and across Our Website and other websites by collecting information through automated means. These third parties will provide You with ads based upon Your interests, activities, and preferences. As a result, You may see certain ads for Noble Fresh Cart on other websites based on prior activities on Our Website. You may be able to disable these digital tracking tools by changing the settings for cookies on the browser for each device You use to access the Website. In addition, You may be able to opt-out of their digital tracking tools by changing Your preferences on each social media platform.

These third parties may allow consumers to opt-out of receiving advertisements through the Digital Advertising Alliance -https://youradchoices.com/control - or the Network Advertising Initiative - https://optout.networkadvertising.org/?c=1.

If You receive promotional materials or newsletters from Us, You may unsubscribe from these communications at any time by following the instructions contained in the emails You receive. You may also change Your subscription status at any time by logging into Your account and editing Your information, or by contacting Us using the information provided below in the "Contacting Us" section below. Even if You opt-out of receiving direct marketing messages, We may still contact You about a purchase or order or in connection with other customer service activities.

In addition, We may send You direct mail or catalogs containing offers for You. If You wish to stop receiving catalogs or direct mail, You may contact Us using the information provided below in the "Contacting Us" section.

CONSUMER REQUESTS

As a service to Our valuable customers, if You would like to request a copy of the personal information Noble Fresh Cart maintains about You, update or correct that information, or request that We delete that information, please contact Our customer service team using the information provided below in the "Contacting Us" section.

OTHER WEBSITES

The Website contains links to other sites (including social media sites) that are not owned or controlled by Noble Fresh Cart. Noble Fresh Cart is not responsible for the content, actions, privacy policies or information privacy and security practices of any other sites and We encourage You to review the privacy policies of those sites. Noble Fresh Cart is not responsible for the content of linked sites, Your use of any linked sites, or any information (including Your personal information) collected, posted, used, or displayed by operators of any linked sites. In addition, Noble Fresh Cart is not responsible for any third party, or their affiliates or agents, failure to use Your personal information in accordance with such third party's privacy policy, or any contractual or other legal obligations to which such third party, their affiliates, or agents, may be subject.

INTENDED WEBSITE AUDIENCE AND NOTICE REGARDING CHILDREN’S PRIVACY

This Website is intended for use only by individuals 18 years old or older.  We do not knowingly collect or store any personal information from children under the age of 18, and We request that minors do not provide any personal information to Us through the Website. If a parent or guardian becomes aware that his or her child under 18 has provided Us with information without his or her consent, he or she should contact Us as set forth in the “Contacting Us” section below.

VISITORS FROM OUTSIDE THE UNITED STATES – CROSS-BORDER TRANSFER

The Website is hosted in the United States and is intended for use only by individuals in the United States who are 18 years or older. Purchases from Noble Fresh Cart are shipped in the United States and, as a result, the information Noble Fresh Cart collects is governed by applicable laws of the United States. If You are visiting the Website from outside the United States, Your information may be transferred to, stored and processed in the United States or other countries.

The data protection and other applicable laws of the Unites States may not be as comprehensive as those laws or regulations in other countries or may otherwise differ from the data protection or consumer protection laws in other countries.

By using the Website and/or providing personal information to Noble Fresh Cart, You consent to the transfer and use of Your personal information by Noble Fresh Cart as set forth and described in this Privacy Policy and Our Terms of Use.

DATA SECURITY

The security of Your personal information is very important to Us. We follow generally accepted industry standards to protect the personal information submitted to Us, and that We collect, both during transmission and once We receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while We strive to use commercially reasonable means to protect Your personal information, We cannot guarantee the absolute security of the personal information provided by You or collected by Us through use of the Site.

RETENTION AND STORAGE OF PERSONAL INFORMATION

We store all categories of the personal information that We collect – (i.e., individual identifiers and contact information, commercial information, payment and transaction information, computer, internet and network activity information, other electronic information, and marketing and promotional information) - for as long as You have an account with Us or the period of time necessary for the purpose for which it was collected, or as required by or permitted by applicable law.

To determine the appropriate duration of the retention of personal information, We consider a variety of factors, including the following:

  • The amount, nature, and sensitivity of the personal information;
  • The potential risks of harm to consumers;
  • Our recordkeeping and legal compliance requirements;
  • The need to protect the rights or safety of You, Us or others, including the resolution of inquiries or complaints;
  • The need to exercise or defend legal claims; and
  • The need to prevent fraud, protect assets and promote data security.

Once retention of the personal information is no longer necessary for the purposes outlined above, We will either delete or de-identify the personal information or, if this is not possible (for example, because personal information has been stored in backup archives), then We will store and protect the personal information until deletion or de-identification is possible.

UPDATES TO THIS PRIVACY POLICY

We may update Our privacy policy from time to time and use of the information We collect now is subject to the privacy policy in effect at the time of use. The "LAST UPDATED" legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised, and We encourage You to check Our Privacy Policy periodically. Any changes will become effective when We post the revised Privacy Policy on Our Website. Your use of the Website, and/or Your purchase of a product or service following these changes means that You accept the revised Privacy Policy.

CONTACTING US

If You have any questions about this Privacy Policy, would like more information, or would like to submit a consumer request, You may contact Us  by email at help@noblefreshcart.com.